Marketing automation is the practice of using software to automate certain routine marketing tasks. These tasks typically involve processes such as lead scoring, social media scheduling and follow up email campaigns, or drip campaigns. This automation allows sales and marketing teams to streamline their activities in order to focus on the prospects that are the most engaged with their brand.
Our team has extensive experience with the following marketing automation concepts:
Re-targeting vs. Re-Marketing
Although these two concepts differ slightly in their approach, the premise is basically the same. Both are using data gained through an email, paid search or a website visit to re-engage a prospect who did not convert. Whether you are looking for investors or new customers, these long term processes will lead to increased engagement over time.
A process used to rank website visitors to gauge their level of interest in your product or service. Lead scoring can also be used to trigger automated messages to your audience once a predetermined score has been met. As a result, this process will improve overall marketing effectiveness by sending the right message at the right time.
Once a prospect is in your system, it can become cumbersome to constantly communicate with them to eventually turn them into a client. Utilizing an effective email automation program allows your team to redirect their efforts away from “busy work” and to concentrate on the activities that produce results.