Reputation Management is becoming increasingly important for any organization in today’s business world. Whether you like it or not, you will have a presence on the social networks. You can pay a company to monitor, track and respond to everything that is being said about your company or you can try to handle it yourself. Either way, if you have a business that deals with the public, and what business doesn’t, you must control and protect your reputation, period.
Some of the business owners that we speak with are so frightened by the idea that someone will leave a bad review, that they try to avoid the social networks all together. Bad move. I have seen countless profiles on Yelp, Facebook and Tripadvisor that have been created by customers, not the company themselves, complete with pictures and incorrect address information. Do you really want your customers controlling your profile on Yelp? The answer is no!
Never forget: Whether you like it or not, your business will have a presence on the social networks.